With the advent of social media, you tell all your friends and they blog about it and share it with all their readers. The impact is much greater! Here’s a recent example of a friend who is using Facebook to share her complaint about an Old Navy promotion gone bad.

old-navy

Companies large and small should be monitoring what others are saying about their brands in social media outlets. Heck, even business professionals should be monitoring what people say by using Google Alert.

Are you listening? And if you were Old Navy, how would might you respond to this situation?