Once again I’ve made the trek to Orthodontic Arts with two of our four children. It’s not one of those appointments that I dread. There’s free wifi so I am able to get a little work done. And tweet a little too.

Look what I found:

A simple little tweet about being here, and passing along this link from a post written about a previous visit, prompted two people (the above tweet as well as a direct message from another Orthodontic Arts fan) to have  positive exchanges about their children’s orthodontist office.

How much money would that cost a business in today’s advertising dollars?

Here’s a quick video from my last visit that show how much attention to detail is given to the patient’s experience. Who said, afterall, that going to the orthodontist had to be a dreadful experience? Certainly not the folks at Orthodontic Arts!

Treatment Room or Spa?

Patient Television Monitors are Individually Controlled (Disney, Nickelodeon, Bravo or other channels, patient’s choice)

Somehow, that drill didn’t sound quite so bad!

The Takeaway?
What lessons could businesses you know learn from Orthodontic Arts? When is the last time you can remember enjoying an appointment at an orthdontist or dental office?