Two things I would impress upon them:

1. Make sure the content you post in social media is informative and fun for users, focused on THEIR needs, not just another cheap way to promote the Chamber. Links to upcoming Chamber events need to be communicated somewhere else, IMHO. Link me to EXTERNAL resources the Chamber has found that serve my interests and expand my knowledge base and efficiency.

2. Inform/educate/entertain. Do not overuse this tool or it will be ignored (like e-newsletters). Establish your position as an expert in something relevant to your membership and really OWN that intellectual capital space. But do not try to achieve or address your every business goal through these tools.
3. Okay, you get a bonus: There are now TOO many calls to action. At every turn, we are being dogged to do more, and I think we are nearing or at the point where the backlash from over-busy people will undermine the real point of using social media. Don't let this fall into the same trap email has (it was touted as an efficient tool but has become anathema to truly effective communication and relationship-building.
4. And a fourth!!! Don't over-extend and try to use every single social networking tool simultaneously. Focus on the heavyweights, but don't be anxious to adopt every new utility out.

I suggest ping.fm for updating in a consistent way across multiple networks simultaneously. Your audience may find it helpful and simple.

And thanks for being a valuable part of my social network.

Business owners and professionals across the board are learning that these shifts are creating a radically relational marketplace.
Trust is the new currency.

shalom!

Two things I would impress upon them:

1. Make sure the content you post in social media is informative and fun for users, focused on THEIR needs, not just another cheap way to promote the Chamber. Links to upcoming Chamber events need to be communicated somewhere else, IMHO. Link me to EXTERNAL resources the Chamber has found that serve my interests and expand my knowledge base and efficiency.

2. Inform/educate/entertain. Do not overuse this tool or it will be ignored (like e-newsletters). Establish your position as an expert in something relevant to your membership and really OWN that intellectual capital space. But do not try to achieve or address your every business goal through these tools.
3. Okay, you get a bonus: There are now TOO many calls to action. At every turn, we are being dogged to do more, and I think we are nearing or at the point where the backlash from over-busy people will undermine the real point of using social media. Don’t let this fall into the same trap email has (it was touted as an efficient tool but has become anathema to truly effective communication and relationship-building.
4. And a fourth!!! Don’t over-extend and try to use every single social networking tool simultaneously. Focus on the heavyweights, but don’t be anxious to adopt every new utility out.