You’ve probably heard the term “elevator pitch” before. Basically, your elevator pitch should be tell others what you do in a way that is succinct and memorable. Last weekend I was in Chicago for SobCon, the business school for bloggers. On my way to my room I was ambushed by an elevator full of crazy bloggers, videotaping people’s elevator pitches.

Thanks to Dave Murr, here’s my pitch. I think it’s actually pretty funny because of all the distractions. Please watch and tell me what you think.

Cheryl Smith’s Elevator Pitch at SOBcon from David Murray on Vimeo.

And finally, if what’s your elevator pitch? Leave it in the comments section so I can hear your take on this important piece of business communication.