Someone at Chick-Fil-A gets it. Not just social media, but customer service in general. I just learned on my Facebook feed that Chick-Fil-A now has one million fans. I wonder who the other 999,999,999 are.

First, let me congratulate the fine folks at Chick-Fil-A. They didn’t invent chicken. They just made it better. And they make sweet tea that’s frankly, better than my own moma (may she rest in peace). Hold the ice. I want all the syrupy goodness I can get.

I’ve eaten at CFA more in the last few months than I have in the previous year. Why? Because they’re making it easy, quick and nice for me to engage. And fun.

Easy: their summer promotion to wear a cow costume for a free sandwich included a printout so you could participate, even if you didn’t own a cow costume. I mean, who does, right?

Quick: They’re taking advantage of Facebook to quickly engage their fans AND share that information quickly (and easily).

Nice: Once they get you in the restaurant, everything is “my pleasure” this and “my pleasure” that. And I really think they mean it.

Oh, and don’t forget Fun. Have you seen the Chicken Wave? Our entire family of six wore team logos into the CROWDED Ward’s Road restaurant on Labor Day to get our free sandwiches. It was packed but not in the “pain in the neck, this is taking forever to be waited on” packed. It was the “man, this is so cool and exciting, look at that guy’s hair,” fun, sort of packed.

Chick-Fil-A gets it. They have a million fans to prove it. AND they’re closed on Sunday (but that’s another story).

Besides Chick-Fil-A and another favorite, Zappos, who else “gets” customer service and the idea of “easy, quick and nice” and “fun?” And how are they engaging their customers?

Engage with Chick-Fil-A on Facebook and Twitter.