I showed this video during a presentation on Tuesday at the Baptist General Association of Virginia. What amazed me was how many people in that one hour breakout session (nearly one hundred) were completely astounded by the numbers associated with social media.

I suppose in some ways it’s like watching your own children grow – you don’t see it because you’re too close to them day in and day out. For those of us involved in using and teaching about social media, this video merely supports what we know. But if you’re “new” to social media, watch the video below and then leave a comment to tell me what you thought was most staggering.

One last thought, this video was produced with businesses in mind. What if you’re a church or some other non-profit organization? The principles still apply. What are people saying about your organization? How are people finding your church? It’s probably like it’s always been -through friends. But now those friends are sharing online via Facebook, Twitter, and yes, even You Tube.

How are you engaging people? Are you ready?