Comments on: Is Social Media a Fad or a Revolution? http://www.culturesmithconsulting.com/2009/11/is-social-media-a-fad-or-a-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=is-social-media-a-fad-or-a-revolution Engaging People Thu, 09 Feb 2012 12:01:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marcus Goodyear http://www.culturesmithconsulting.com/2009/11/is-social-media-a-fad-or-a-revolution/comment-page-1/#comment-1234 Marcus Goodyear Fri, 20 Nov 2009 21:40:27 +0000 http://www.culturesmithconsulting.com/?p=1755#comment-1234 I'm doing my best to get our foundation on board with this. As strange as it may sound, Social Media can be a hard sell for nonprofits. In some ways, though, it is even more important for us to be online. After all, most nonprofits ARE a message more than anything else. You have to be engaged with social media in order to engage the way your message is perceived. Reminds me of this post I read on Mashable today (http://www.diigo.com/086t5). According to a 360i study: "77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer." I’m doing my best to get our foundation on board with this. As strange as it may sound, Social Media can be a hard sell for nonprofits.

In some ways, though, it is even more important for us to be online. After all, most nonprofits ARE a message more than anything else. You have to be engaged with social media in order to engage the way your message is perceived.

Reminds me of this post I read on Mashable today (http://www.diigo.com/086t5). According to a 360i study: “77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer.”

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