“DIE STINK BUGS! DIE!”

I know. That’s a little harsh, especially since it’s Friday and we’re about to be snow bound for the weekend. But c’mon. I hate bugs!

This morning I found a stink bug on the inside of my coffee cup. That wouldn’t be so bad, except my cup was still about a third of the way full. I went into the kitchen, turned on the water, dumped said stink bug (by the way, is that one word or two?) along with said coffee down the drain and turned on the garbage disposal.

And then I mentioned it in my Facebook status and learned a few things along the way.

6 Social Media Lessons I Learned from Killing A Stink Bug

1. Be human. Even if you are using social media for business, let your audience know you’re a real person, with stories and experiences that quite possibly, can translate to them.
2. Be relevant. In this part of the country, people know what stink bugs are. While they aren’t necessarily harmful, they’re incredibly annoying. I struck a nerve. Within an hour, I had 14 comments.
3. A little humor goes a long way. At least sometimes. Know your audience and don’t overdo it. I borrowed George Costanza’s now famous line, “Is that wrong?”
   
4. Invite Participation. I ended my status with, “You’d do it too, wouldn’t you?” because I wanted to hear what other people had to say. And yes, I wanted to know I wasn’t the only soul out there who, might possibly spend eternity in outer darkness for my cruel deed.
5. Don’t measure yourself against others. There are bloggers out there who generate a gazillion comments with every post. Bloggers like Michael Hyatt, Chris Brogan, or Carlos Whitaker. Don’t stress about how your results compare to others’.
6. (Do) Measure yourself. I must measure my actions to make sure I am using my time and resources most effectively. My measurements will be based on my objectives and goals, rather than the  goals and objectives of others.

What am I missing?
And more importantly, what have you learned from killing a stink bug?