Today Amazon launches the new book, “Fascinate: Your 7 Triggers to Persuasion & Captivation” by author Sally Hogshead. This is the kind of stuff that is very intriguing to me. Interesting topic, online test component, social media outlet and fun marketing. If the inside of the book is anything like the packaging, I’m in for a treat.

What do you think?

I love the “Contents Include” teaser:

Glad to see author Sally Hogshead has a sense of humor and is using a seemingly undesirable name as a great marketing advantage!

If you’re interested in unlocking your own F-score (Fascination score), you can take the test here. You can also find the Fascinate Fan Page on Facebook, here.

Great job Sally, on multiple tools to give your new book some early traction. To my readers, I’ll let you know what I think about the book in a future post.

What do you think of the packaging? Did you take the F-score test? If so, what were your top triggers?

Disclosure of Material Connection: I received the above mentioned book for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” AND, if I set up the Amazon link properly, it could be an affiliate link where I’ll make a tiny amount of money on your purchase. But I’m not sure it’s set up yet.