How Do You Want to Be Known and What Can A Google Analytics Keyword Search Can Reveal?

Jun 5th, 2010 Written By

Yesterday Kathy Richards wrote an engaging post, “Google Analytics Keyword Searches – A Public Apology.” When I read her post and all the fun comments, I thought I would check to see what my own keywords revealed so I could join in on the fun. I fully expected to find a host of random/funny words in my Analytics Report.

My Entrance Keywords:

culturesmith facebook settings teens
culture smith consulting
culturesmith
culture smith
culturesmith consulting
cheryl smith (I’m sure some folks were disappointed, given the other famous Cheryl Smith is a dead porn star)
john chandler huddle groups
cheryl facebook
cheryl smith consulting
cheryl smith facebook
culture consulting
smith consulting
smith culture

This list tells me that, other than Facebook, I’m not all that successful in getting my content (social media, business, divorce, family, faith) to show up in keyword searches. The biggest struggle I’ve had since I started blogging has been figuring out where my sweet spot is, and then sticking to that area. I’ve spent some time during these last few weeks (since surgery), thinking about niche and direction.

I’m reminded of some wise words from my friend Jon Swanson, in response to this post about expectations here on my blog. He asked me some great clarifying questions (Jon is a great asker) about where I am currently (or in February) vs. what I want to be known for in the future. The truth is, I guess I’m still processing.

And I’m thinking about Stephen Covey’s “Begin with the end in mind.”And wondering how I tie it all together.

What about you? What Keywords bring people to your site? And perhaps more importantly, how do you want to be known?

http://seedlingsinstone.blogspot.com L.L. Barkat

All sorts of fun things. But I like “stones for falling in love.” Kind of romantic, don't you think? :)

http://www.culturesmithconsulting.com/news cherylsmith

Was that a keyword (phrase) used to find your blog? LOVE it!

http://seedlingsinstone.blogspot.com LL barkat

You can't make stuff like this up. Yes it was! :)

http://annkroeker.wordpress.com Ann Kroeker

What keywords and phrases bring people to my site?

It's all about oatmeal, Cheryl. Steel cut oats, steel cut oatmeal, crock pot oatmeal….I'm the oatmeal girl.

Also, fast and easy pizza dough, thick pizza dough, chewy pizza crust. So I'm also the pizza dough/pizza crust girl.

Do I want to be oatmeal-pizza-crust girl?

It's okay. It could be worse. But it's not what I'm aiming for, so I need to generate a more intentional and purposeful keywords and phrases list and then bring all my SEO knowledge to bear, to create to create a new image.

But sometimes you just take what you're given. And oatmeal is a decent entree, so to speak, for people to arrive at my site.

I had fun one afternoon plugging some of my favorite websites into alexa.com and browsing the detailed keywords report. It's quite humbling to be “oatmeal” girl when blogging colleagues are bringing people in with “prayer” and “fasting.”

http://www.culturesmithconsulting.com/news cherylsmith

Ann,

I'm with you on:

It's quite humbling to be “oatmeal” girl when blogging colleagues are bringing people in with “prayer” and “fasting.”

And also, “sometimes you just take what you're given.” I think you're right. Oatmeal is wholesome goodness. If that's how folks find you – so be it!

anveso

Dear Cheryl, your post reveals a “struggle” many of us have, I guess… I also just recently started to fine tune some of the keywords I have been using to hit a reasonable target market, and NOT be lost in the mess of things… and having seen a short video it seemed to me that the range that might work best is, if I manage to find keywords that have a monthly local demand of around 200 searches and a supply of url's between 100-200.000. With keywords like that I have a chance to create traffic to my website within my niche. What do you think? Does that sound reasonable?

http://www.culturesmithconsulting.com/news cherylsmith

You sound far more sophisticated in your approach than I've been thus far. I'm actually quite impressed!

http://twitter.com/katdish katdish

Thanks for the mention. I posted the more interesting ones, but my top keyword searches always have “katdish” in them, which is why I dropped the “Hey look a chicken” title from my blog and simply went with “katdish.net”. I must admit I miss seeing keyword searches like “Do not look at the chicken” though.

http://www.culturesmithconsulting.com/news cherylsmith

that's still so funny to me!

How Do You Want to Be Known and What Can A Google Analytics Keyword Search Can Reveal?

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