Once again I’ve made the trek to Orthodontic Arts with two of our four children. It’s not one of those appointments that I dread. There’s free wifi so I am able to get a little work done. And tweet a little too. Look what I found: A simple little tweet about being here, and passing [...]

Congratulations to Rose Love Chou for being selected as the winner of the $25 American Express Gift Card. And thanks to all of you for your help with promoting the bookfair/social media experiment. Now, remember today (Friday the 13th) to buy the stuff and use the code 423129. Buy the stuff Need a book, magazine [...]

Social Media isn’t just a fad, embraced by a few early adapters from Gen X or Gen Y or techno geeks from Silicon Valley. Instead, it is a fundamental change in the way people communicate. Here’s a brief explanation and a timely, relevant (and simple) illustration. Communication Changes For thousands of years, society communicated through [...]

For the last few years, I’ve spent time observing the culture of Orthodontic Arts because we have three children in varying stages of orthodontia. These folks know their customers. You may think “patients” would be a more appropriate term, but I disagree. For you see, the customers at Orthodontic Arts, the people who do the [...]

I had the privilege of facilitating “Social Media for Business” for members of the Lynchburg Regional Chamber of Commerce at today’s Business at Breakfast event. (When I woke up this morning, there was actually a 5 on my clock. Who knew? — but I digress!) Instead of printing handouts, I decided to upload the presentation [...]

There’s just something about the girlfriends of life. Watch and see if you agree with author of The Middle Place, Kelly Corrigan. And to my own girlfriends – those who welcomed me into a new town 20 years ago this month, and those who came along afterwards, thank you. We’ve played cards together and board [...]

(This post is part of a group writing project from Robert Hruzek.) Times were tough. Hannah was two years old and Morgan was only two weeks old when my ex-husband and I separated in what I will describe as the most difficult period of my life. Life as I had known it came to a [...]

You’re a meeting planner and you’ve just been tasked with planning a conference in Lynchburg, VA. For the sake of this blog, I’ll assume you don’t live in Central Virginia though the tips below will be helpful even if you do live here. 1. Site Selection One of the most important aspects of a successful [...]