This week during my session at the Progressive Business Forum, we had a great discussion about social viruses. You know, when you see your 70-year old aunt has sent you a Facebook message that says, “This video of you is so funny!” These viruses are horrible, malicious and very difficult to get rid of. (Hear, [...]
Yesterday I thought I saw a change in Facebook, but it was so subtle that I didn’t fully pay attention. My friends at Associated Alarm & Camera invited me to join their Facebook Fan Page but there was no “Become a Fan” button. Instead, I was asked to “Like” their company. Peter and I are [...]
This morning I had the privilege of presenting a session on social media for Lynchburg College‘s Progressive Business Forum. (Thanks Ben, for the invite.) Here’s the slide deck, followed by a few of the key points and links to resources. Social Media For Business View more presentations from Cheryl Smith. First and foremost, remember your [...]
Marcel LeBrun, CEO of Radian 6 thinks so. He says in the video below, “The social web is having the biggest impact on how businesses do marketing, how they communicate and how they engage with customers compared to anything, even the introduction of television and mass media.” What do you think? Is the impact of [...]
A few weeks ago I hit the reset button. Life had gotten too chaotic and I needed to intentionally carve out some space for clarity. Here are five things I learned: 1. Laziness isn’t cool.Ironically, I came to this revelation a few weeks ago while walking the dog. Shortly into my walk, a friend called [...]
The hard drive which is my life has been stuck in a loop of some sort and I’m in desperate need of a reset. Seriously. If I am to grab hold of my purpose, then I have to let go of other things that have become distractions. Even as I write this post, my thoughts [...]
Yesterday morning during my presentation about Facebook Fan Pages, I was viewing the Toms Shoes Fan Page when I noticed the ad below. Please, someone, tell me how a female, viewing a shoe fan page, could be a good target for — a jock strap! I don’t even have the right equipment. Can you say [...]
This morning I presented a session on Social Media for the Christian Campers & Conference Centers Association, Carolinas/Virginias Sectional Meeting. For the most part, our discussion centered around the effective use of Facebook Fan Pages. In my opening comments, I mentioned that not all businesses (organizations) should have fan pages. If a business sucks in [...]
I’m doing a presentation on social media tomorrow for the Christian Camp & Conference Centers Association and want to highlight a few companies that are doing great things on their Facebook Fan Pages. Zappos, of course, is one of my favorite companies so I found the link to the Zappos fan page so I could [...]
Last month I signed a one-year contract to become a Welcome Editor for High Calling Blogs, “a network of personal websites focused specifically on the intersection of faith and work.” Here are just a few of the cool things I’ll be doing throughout 2010: Welcome new members to the network. Read blog posts by High [...]
