I just sat in on the first Twebinar thanks to Chris Brogan, Marcel LeBrun and many others at Cross Tech Media and Radian 6. What a GREAT first-time experience combining a webinar with the power of twitter to broaden the conversation. In case you missed it, here’s a summary of what stood out most for me.

• People are using social networks to find pockets of opportunities.
• Social networks/social media are changing search engine results, often highlighting obscure or sometimes less than ideal information above the fold. Companies must pay attention.
• Customers are having the conversations online about your company, your product, your industry, etc.
• Mom bloggers have power and LOTS of influence on the buying decisions, not just for their households.
• Businesses are seeing negative comments go down because they are listening.
• Companies doing social media/social networks well are doing so because they aren’t taking themselves so seriously. Loosen up corporate America.
• Loosening up melts resistance.
• Associations (non-profits, chambers and ministries/churches) have great opportunities to build community via social networks.
• Every business/organization needs to reach out to younger generations to continue in the future. Social media/social networks provides that platform.
• Use social networks/community to let your customers help you build your next product/service. They’re already your fans.
• Use social media/social networks to give people what they need to tell your story!
• Companies/organizations interested in controlling the convesation are not well suited for social networks.
• Pushing your marketing message is not well suited for social networks. It is far better to enable conversations (and let others lead the conversation/tell your story).
• We now live in three worlds: the physical, digital and virtual. (I would add spiritual to the list, but that’s a whole other post.)
• People have three lives: professional, personal and private (the part not on social networks).

There was so much information. Now I must digest it all. It’ll be interesting how the conversations that began in today’s session will continue on Twitter in both formal and informal ways, as well as in other conversations about marketing, business and life.

I apologize for not including names/companies/links for speakers. The twebinar went so quickly, I only had time to take notes. See the sidebar of Twebinar page for more information about speakers. Can’t wait ’til the next one! Good job guys.

What about you? Were you one of the 500 to get in the first one? What was your takeaway? What am I missing from the list?

In recent months, I’ve talked with dozens of real-life friends and business acquaintances about Twitter: what it is, why and how I use it and why they should as well. Twitter updates can be found on my Facebook page, my Plaxo Pulsestream and on my blog. I’ve spoken about Twitter in presentations and conversations.

Here’s My Take
I’m not the expert. In fact, I’m still learning. And maybe that’s precisely the reason I felt compelled to write this post. I’m an average person seeking to understand this whole new twitterverse and what the implications are for my business, my family and friends, my community/country/world and my faith. So far, I’ve discovered at least six ways you can use Twitter today:

1. Level the Playing Field. You can use Twitter to follow decision makers of online shoe stores, major publishers, wine retailers, technology companies and business owners. You can follow famous authors/speakers, sales gurus, coaches, politicians, entertainers and some of the brightest marketing minds anywhere. No gatekeepers. No barriers.
2. Find New Ideas. Some of the smartest, most creative and innovative leaders in the world are on Twitter. You can ask questions and get a variety of responses from people based on their areas of interest/expertise. You also have access to thoughts and conversations that are different from your own or those of your peers/colleagues. You can even use Twitter for online brainstorming.
3. Catch Breaking News. By following @breakingnewson and @cnnbrk and others, you can learn about earthquakes across the country/world, tornadoes in your backyard, primaries and concessions (or not) and more. And you can get this news FAST - typically before it’s available through traditional media outlets.
4. Research and Identify Trends. When you read updates from more than a handful of people about a particular product or subject, you see emerging trends. You can also use Twitter to determine if trends are isolated to people within a certain geographic region, demographic, psychographic or market segment.
5. Generate Visibility. Use Twitter to gain additional visibility for your business (or personal brand) and generate traffic for your website. This has happened for me when “tweople” with small, moderate and large followings have tweeted about @CherylSmith999.
6. Enjoy the Water Cooler. While working from home has many great advantages, solopreneurs can sometimes feel isolated or disconnected. Twitter is like an online water cooler or break room, providing you with a venue for conversations about daily happenings.

What Others Are Saying
Social media expert Chris Brogan has written five posts specifically related to Twitter and dozens more that touch on the subject. Read Chris’ Newbies Guide to Twitter or How he uses Twitter. Check out Rafe Needleman’s comprehensive newbie’s guide to Twitter. From the C-Suite, Thomas Nelson’s President & CEO, Michael Hyatt, has a great 12 Reasons to Start Twittering post. People all across the blogosphere, the twitterverse and even main stream media are talking about Twitter. Just maybe Twitter is more than a novelty or geekfest.

Not yet using Twitter? Try it out. It will probably feel awkward at first but chances are, in no time, you’ll get the hang of it. Who knows, you may even come to rely on it.

Already a believer? How do you use Twitter? When people ask you for info about Twitter, where do you point them? Leave your comments here and broaden the conversation.

Photo credit: Leo Reynolds - Creative Commons: Attribution, Non-commercial, Share alike.