Last week Peter was working late. It was quickly approaching dinner time so I called to see how much longer he would be. Lots longer. In a stroke of brilliance, Peter suggested I take Morgan on a date.

Morgan, my 10-year old son, was the only child at home that night. His sister was at camp and two step-siblings were at their mom’s house across town. Date night sounded like a great idea so off we went to La Caretta, our family favorite.

In less than 48 hours, we would be dropping off Morgan and his sister to spend six weeks in Indiana with their dad. Date night timing couldn’t be better. As we enjoyed each other’s company, these are a few of the lessons I tried to impart to Morgan:

1. Focus on the other person. The best way to get to know others is to focus on them, rather than dominating the conversation.
2. Ask questions. Whether you’re on a date or in a business setting, it’s always a good idea to ask questions that allow people to talk about what’s important to them. I asked Morgan about his day camp experience and about his newest toy fad.
3. Remember names. While we were at the restaurant, I called our servers by name. (Did I mention it’s our family favorite?) We saw some friends and I reminded Morgan of their names. When we stopped by their table on the way out, he could call them by name.
4. Always pay. Call me old fashion, but I still think the man should pay for dates. (It’s nice for a lady to offer to pay and I suppose if she initiates the date, she should offer/be prepared to pay. Maybe I’ll revisit this conversation in August when he returns.)
5. Trust Jesus; He’s the real deal. The mere fact that Morgan would be gone for six weeks reminded me that date night could be a good time to reinforce key values.

After we left the restaurant, we went to Givens Books and I purchased The Dangerous Book for Boys, thanks to a referral from a Twitter conversation. At the last minute Morgan decided he wanted to watch one of his favorite movies from when he was (really) little. Hollywood Video didn’t have it so we went to Blockbuster. Score! (Last minute choices may be the only down side of Netflix.)

Who knew Land Before Time would be the perfect ending to a mother-son date? In her last words, Little Foot’s mother took the time to teach a few important life lessons as well.

Have you been on a Mother-Son or Father-Daughter date? If so, tell me about it! What life lessons did your parents share with you (or do you wish they had shared with you)? What lessons are you intentionally sharing with your children?

I just sat in on the first Twebinar thanks to Chris Brogan, Marcel LeBrun and many others at Cross Tech Media and Radian 6. What a GREAT first-time experience combining a webinar with the power of twitter to broaden the conversation. In case you missed it, here’s a summary of what stood out most for me.

• People are using social networks to find pockets of opportunities.
• Social networks/social media are changing search engine results, often highlighting obscure or sometimes less than ideal information above the fold. Companies must pay attention.
• Customers are having the conversations online about your company, your product, your industry, etc.
• Mom bloggers have power and LOTS of influence on the buying decisions, not just for their households.
• Businesses are seeing negative comments go down because they are listening.
• Companies doing social media/social networks well are doing so because they aren’t taking themselves so seriously. Loosen up corporate America.
• Loosening up melts resistance.
• Associations (non-profits, chambers and ministries/churches) have great opportunities to build community via social networks.
• Every business/organization needs to reach out to younger generations to continue in the future. Social media/social networks provides that platform.
• Use social networks/community to let your customers help you build your next product/service. They’re already your fans.
• Use social media/social networks to give people what they need to tell your story!
• Companies/organizations interested in controlling the convesation are not well suited for social networks.
• Pushing your marketing message is not well suited for social networks. It is far better to enable conversations (and let others lead the conversation/tell your story).
• We now live in three worlds: the physical, digital and virtual. (I would add spiritual to the list, but that’s a whole other post.)
• People have three lives: professional, personal and private (the part not on social networks).

There was so much information. Now I must digest it all. It’ll be interesting how the conversations that began in today’s session will continue on Twitter in both formal and informal ways, as well as in other conversations about marketing, business and life.

I apologize for not including names/companies/links for speakers. The twebinar went so quickly, I only had time to take notes. See the sidebar of Twebinar page for more information about speakers. Can’t wait ’til the next one! Good job guys.

What about you? Were you one of the 500 to get in the first one? What was your takeaway? What am I missing from the list?

Lately I’ve been so busy working on my business (revising the website, preparing for a client project, learning about social networks, blogging, etc.) that, at times I’ve lost sight of what’s most important - the people around me. The cost of doing business had skyrocketed higher than the price of gasoline and I was completely taken by surprise.

Last night after I said prayers with Sweet Pea and made my way into the hallway just outside her bedroom door, she called me back into her room. My 12-year old daughter wasn’t finished talking. I hadn’t given her enough time. So I went back into her room to hear what she had to say. WHAT she said was not really all that important. The fact that she WANTED to talk was, and I needed to listen.

This morning as Schmitty and I were starting off our day, he pointed out that in the last few weeks we’ve not been very intentional about taking care of our relationship. To be fair, we’ve had a lot going on. Work - his and mine, two trips to Canada related to his father’s hospitalization and passing. We’ve run from soccer field to softball field, to violin lessons, and appointments out the wazoo.

But he was right. We have a great relationship, so it’s fairly easy to notice when something is even slightly off kilter.

Today when my lunch appointment had to reschedule, I saved the block of time so Schmitty and I could have lunch together. We reconnected, though briefly. He had leftover chicken wings and I ate a peanut butter and banana sandwich. And it was good.

The personal cost of starting/running your own business can be great. Today I needed to remember that I don’t want to pay that cost by sacrificing the people around me. My marriage and our family are simply too important.

What about you? How do you keep track of the personal cost of doing business? What do you do when you get off track?