This morning I had the privilege of presenting a session on social media for Lynchburg College‘s Progressive Business Forum. (Thanks Ben, for the invite.) Here’s the slide deck, followed by a few of the key points and links to resources. Social Media For Business View more presentations from Cheryl Smith. First and foremost, remember your [...]

This morning I presented a session on Social Media for the Christian Campers & Conference Centers Association, Carolinas/Virginias Sectional Meeting.  For the most part, our discussion centered around the effective use of Facebook Fan Pages. In my opening comments, I mentioned that not all businesses (organizations) should have fan pages. If a business sucks in [...]

I’m doing a presentation on social media tomorrow for the Christian Camp & Conference Centers Association and want to highlight a few companies that are doing great things on their Facebook Fan Pages. Zappos, of course, is one of my favorite companies so I found the link to the Zappos fan page so I could [...]

“DIE STINK BUGS! DIE!” I know. That’s a little harsh, especially since it’s Friday and we’re about to be snow bound for the weekend. But c’mon. I hate bugs! This morning I found a stink bug on the inside of my coffee cup. That wouldn’t be so bad, except my cup was still about a [...]

Several people have emailed me this morning to let me know the Facebook Ads story has turned into a Facebook meme (rhymes w/cream). A friend in Florida received the note from a friend of his in Hawaii. A reporter in Chicago just contacted me for a story they’re running. (I’ll provide the link when available.) [...]

I’ve heard of the “Digg Effect” (akin to the Brogan Bump or the Oprah Effect) but had no idea I would ever experience it myself. Until last week when I wrote this Facebook Ads post that created quite a stir. My post generated subsequent posts on Mashable, Digg, Reddit, ReadWriteWeb, Download Squad, WalletPop and more. [...]

Facebook Founder and CEO, Mark Zuckerberg, announced today on this blog post that the social networking giant reached the 250 Million Users mark. (Click on the graphic below to enlarge.) Which makes me wonder about all the people I’ve heard over the last few years say, “I’m just too busy for Facebook (or LinkedIn or [...]

Just moments ago Jennifer Bailey and I presented Women, Influence & Social Media to a group of Lynchburg business and non-profit professionals. Our goal was to decrease some of the mystery and intimidation associated with social media in order to make it accessible, which really is the point. Take a look at the presentation below [...]

Yesterday I had the privilege of giving two presentations for the 2009 Virginia Association of Chamber of Commerce Executives (VACCE) Institute. Bob Leveque, VP Manufacturing, RR Donnelley, provided the keynote address entitled, “The Power of Attitude in Tough Times.”

With the advent of social media, you tell all your friends and they blog about it and share it with all their readers. The impact is much greater! Here’s a recent example of a friend who is using Facebook to share her complaint about an Old Navy promotion gone bad. Companies large and small should [...]